Privacy Policy

Effective date: [Jan 1st, 2021]

Prime Home Equity LLC (“Company,” “we,” “our,” or “us”) respects your privacy. This Policy describes how we collect, use, disclose, and safeguard your information when you visit https://primehomeequity.com and any related services (collectively, the “Site”).

By using the Site, you consent to the practices described below. If you do not agree, please do not use the Site.

1. Information We Collect

• Information you provide – name, email, phone number, mailing address, and any details you include in forms, chat, or phone calls.
• Automated data – IP address, browser type, referring pages, and browsing actions collected via cookies, pixels, and similar technologies.
• Marketing data – email-engagement metrics (opens, clicks, bounces, unsubscribes) captured.

2. How We Use Your Information

• To respond to inquiries and facilitate real-estate assignments.
• To send transactional emails (e.g., property details, closing updates).
• Marketing: to send 1–3 (or more depending on the inventory) investor-property emails per month. You may unsubscribe at any time via the link in every email.
• To improve and secure the Site, perform analytics, and comply with legal obligations.

3. Legal Bases for Processing (GDPR)

We process personal data only when we have a lawful basis, including:

• Contract performance
• Legitimate interests (marketing to consenting investors)
• User consent (double opt-in)

4. Cookies & Analytics

We use first-party and third-party cookies (Google Analytics, Meta Pixel) to understand traffic and measure campaign performance. You can disable cookies in your browser, but parts of the Site may not function.

5. Disclosure of Information

We do not sell or rent your data. We share it only with:

• Service providers (email, hosting, analytics, title companies) bound by confidentiality agreements;
• Regulators or courts when legally compelled;
• A successor entity in the event of merger or acquisition.

6. International Transfers

We store data on servers located in the United States. If you access the Site from outside the U.S., you agree that your information will be transferred and processed in the U.S.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law.

8. Your Privacy Rights

Depending on your location, you may have rights to access, correct, delete, restrict, or port your data and to object to certain processing.

Unsubscribe: click the “unsubscribe” link in any marketing email.

Other requests: email privacy@primehomeequity.com with “Privacy Request” in the subject line.

9. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect data from them.

10. Security

We use reasonable physical, technical, and administrative safeguards (TLS encryption, role-based access, SES suppression lists) to protect personal data, but no system is 100 % secure.

11. Changes to This Policy

We may update this Policy from time to time. The “Effective date” will change, and the revised version will be posted on the Site. Continued use after posting constitutes acceptance.

12. Contact Us